Everything you need to notify
From a family birthday reminder to a 20,000-subscriber promo broadcast — one platform.
Scheduling & automation
- One-off and recurring notifications
- Calendar reminders (birthdays, anniversaries, custom dates)
- Daily / weekly / monthly / yearly rules
- Time-zone–aware delivery
- One-click “notify the waitlist”
Segmentation & targeting
- Sub-topics within a channel
- Subscriber segments (tags, location, activity)
- Geo-targeting
- A/B testing of message variants
Rich notifications
- Images, action buttons, deep links
- Markdown / formatted body
- Localised content per subscriber locale
- Two-way notifications (reply / confirm)
Delivery channels
- Push via FCM / APNs (primary)
- Web Push — no app needed
- Email fallback
- SMS fallback during migration
Developer experience
- REST API + per-channel API keys
- Incoming webhooks with templates
- GitHub Actions, Sentry, Grafana, Zapier
- CLI tool and SDKs (JS/TS, PHP, Python)
Analytics & reliability
- Delivery status: sent / delivered / opened
- Open & click tracking
- Per-channel and per-message dashboards
- Rate limiting, retries, dead-letter handling